Website Copywriting For Real Estate Business

Brand Voice

luxurious, Inovative, refined


Hyperborea is an innovative real estate firm that aims to transform the stressful procedure of selling, buying, or renting a property into a memorable experience. They offer a curated selection of luxury and budget-friendly options for everyone who is looking to start life’s next chapter. I was recruited to write a compelling website copy for their About Us, Mission & Core Values, and Landing pages to perfectly describe their passion for Real Estate while also highlighting their strategic thinking and creative marketing ideas.

Our Work Included:

  • A Strategy Session & Review of the outline
  • Keywords & Market Research
  • Brand Messaging & Brand Voice creation
  • Website copywriting for Real Estate (About Us, Mission, Core Values, Landing Page)
  • Deadline: 2 weeks

She is an ABSOLUTE professional. She knows what she is talking about & ALWAYS overdelivers! If you’re looking for a LEGIT copywriter that can get the job done and MORE, go to her!! I cannot recommend her enough. She is extraordinary. – Isla Abad Santos from Hyperborea 

The Client

As a serial-entrepreneur, Isla set her mind to create the most innovative Real Estate Firm in the Philippines, but she already knew the importance of hiring a professional copywriter to help create a consistent brand voice. Our end goal was to create clear, compelling, and consistent website copy for Isla’s Real Estate business.



Isla and I kicked off her project with a Strategy Session— a deep-dive into the hows and whys in order to identify her ideal customer’s persona. We explored her ideas, her brand voice and vibe, and the actions she wanted people to take on each page of her site.


Brand Message

Isla mentioned that she wanted her website to convey confidence and forward-thinking, showing website visitors they can trust her advertising and marketing experience. So, we made sure to inline the copy with her ideal client’s natural tone and language.



As soon as a new page was ready, we allowed a 1-2 days review session for her and her team. Her brand voice and vibe are now spread throughout her conversion-ready copies along with carefully positioned keywords.



Isla’s newly-launched website drives visitors to explore her listings, add their properties and positions her as a trustworthy, caring expert in the Real Estate industry.

Real Estate Website Content Writer


About Us

Isla is set to change the Real Estate Market through innovation and creativity. Our goal was to build trust by conveying Isla’s knowledge and authority when it comes to Real Estate. We wanted her website visitors to understood, heard, appreciated, and confident that she can help them through every part of their selling, buying or renting process.

The Hyperborea team as a whole is deeply passionate about strategic planning and loves sharing their marketing knowledge with others, so we wanted to highlight this on the About page.



Even though Isla was gearing toward the Luxury Real Estate Business, we decided it was better to also include budget friendly options especially in the early stages.

Our goal for Hyperborea’s services page page was clearly highlight each of the options, show how they make people’s lives better, include some of the most common struggles that people face, and make visitors eager to click through and explore Isla’s listing.

We aimed to make customers feel so customers can feel confident that they’re investing in quality while keeping a consistent brand voice throughout the website.


Mision & Vision

Similar to Hyporborea’s about us page, the Mission copy tells her story in a clear, concise and compelling way.

Our goal was to highlight Isla’s integrity and commitment to excellence. Her Values perfectly describe her solution-driven mindset, forward-thinking and ability to communicate strategically.

Success Story

Investing in website copy has allowed Isla to clearly convey what makes her services unique and tell her story in a way that resonates with her ideal clients and customers.

Let’s Get Your Words Flowing

Through custom conversion copywriting services and compelling article writing, you’ll finally be able to attract (and keep) the right clients, identify your unique brand voice, and grow your business organically.

I’d love to meet you and hear about your vision for your website copy.








Website Copywriter & Blog Content Writer

Home Office: SKG, Greece and Worldwide

Copywriting & Blog Writing for brands & creative entrepreneurs who want to convey their message through impactfull words, get new leads and grow their business organiclly.

Let’s connect!