Brand Voice:
Inspiring, Confident, Conversational
Summary:
Estro Luxury Designer Outlet is an established Australian business with a strong online presence and two brick-and-mortar stores. We incorporated the vibe & feel of Estro into each one of the E.Stories articles so the voice would be personal, inspiring, and atmospheric but still sales-focused. This approach has drawn in clients ready to invest in luxury fashion and formed a strong connection between the brand and the readers.
Our Work Includes:
Topic Brainstorming
Keyword and Industry Research
Weekly blog content creation for E.Stories
Read My Articles
The 10 Most Popular Luxury Fashion Brands of 2021 & How To Score Them For Less
Kendall Jenner’s Favourite Fashion Brands & How To Score Them For Less
How To Choose Your First High-End Designer Handbag
7 Best Women’s Luxury Sneakers to Shop This Season
Luxury Giveaway: Win $5000 Worth Of Fashion And Experiences
4 Mistakes You Need To Avoid While Shopping For Luxury Fashion
6 Brands Hailey Bieber Wears On-Repeat
How To Dress Classy With Sneakers
The 6 Expensive-Looking Color Combinations To Try This Winter
How To Achieve The Perfect Gossip Girl Outfit In Honor Of The Reboot
How To Dress Like An Off-Duty Model

On Jun 7 I was assigned to craft a compelling article in order to promote Estro’s $5000 Luxury Giveaway which included a $2000 Worth Tickets For Qantas Airlines, A Week-Long, $2000 Worth Stay In QT Hotels and a $1000 Spending Voucher For Estro Luxury Designer Outlet.
Freelance fashion and sustainability blog content writer
Multi-published freelance fashion and sustainability blog content writer & copywriter focused on ethical fashion & green technologies.
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